Creating and developing a powerful brand image is important for any type of business. Every company should have a brand marketing strategy in place, which outlines what their brand is aiming to achieve. You should consider if your company already has a brand image and how this was achieved – was it by design or…
A brand can be defined in many different ways and is often described as a form of identification which differentiates one business from another through the use of a name or logo. However it is important to remember that a brand also symbolises how people view a business. A brand is not just a logo…
What is it? Social media refers to sites such as Facebook, Twitter, LinkedIn, Blogs, Google +, Tumblr and Pinterest. Each site is slightly different in how communication is channelled but has the ability to reach out to a potentially massive target audience on a daily basis. Social media has changed how marketing and sales operate…
