We all know that keeping horses isn’t cheap. As you start to compete at higher levels, the costs just seem to keep on rising! Sponsorship can be a viable way of balancing those costs. However, gaining sponsorship isn’t always easy. People often contact big companies simply asking for money and don’t understand why they’re not…
We were pleased to be recently commissioned by Lisa Ashton at EquiSci, (Equitation Science Consultant), to design and build a brand new website for her company. Equitation Science emerged as a field in 2006, combining learning theory, psychology, biomechanics and ethology to examine the salience and efficacy of horse training methods. It is the knowledge…
Advertising is a must have for almost every equine business, but it has to be approached with an advertising plan that is consistent and flexible at the same time. A targeted advertising campaign will bring more customers through your door and more profit to your bottom line. Here we look at the important facets of planning…
What is it? Social media refers to sites such as Facebook, Twitter, LinkedIn, Blogs, Google +, Tumblr and Pinterest. Each site is slightly different in how communication is channelled but has the ability to reach out to a potentially massive target audience on a daily basis. Social media has changed how marketing and sales operate…
