We all know that keeping horses isn’t cheap. As you start to compete at higher levels, the costs just seem to keep on rising! Sponsorship can be a viable way of balancing those costs. However, gaining sponsorship isn’t always easy. People often contact big companies simply asking for money and don’t understand why they’re not…
When launching a new business, a logo is an important element of the process and whilst it is not perhaps as important as the quality of a product or service, it can go a long way to making emotional contact with your customers and form a lasting impression. A logo is your chance to present…
Creating and developing a powerful brand image is important for any type of business. Every company should have a brand marketing strategy in place, which outlines what their brand is aiming to achieve. You should consider if your company already has a brand image and how this was achieved – was it by design or…
A brand can be defined in many different ways and is often described as a form of identification which differentiates one business from another through the use of a name or logo. However it is important to remember that a brand also symbolises how people view a business. A brand is not just a logo…
