Advertising Blog Creative General News Marketing Social Media Websites February 17, 2016 | 0 Comment

Equestrian sponsorship – a two party business relationship

We all know that keeping horses isn’t cheap. As you start to compete at higher levels, the costs just seem to keep on rising! Sponsorship can be a viable way of balancing those costs. However, gaining sponsorship isn’t always easy. People often contact big companies simply asking for money and don’t understand why they’re not…

Marketing June 17, 2014 | 0 Comment

Developing your brand

Creating and developing a powerful brand image is important for any type of business. Every company should have a brand marketing strategy in place, which outlines what their brand is aiming to achieve. You should consider if your company already has a brand image and how this was achieved – was it by design or…

Marketing June 12, 2014 | 0 Comment

What is a brand?

A brand can be defined in many different ways and is often described as a form of identification which differentiates one business from another through the use of a name or logo. However it is important to remember that a brand also symbolises how people view a business. A brand is not just a logo…