Richard East and James Gibb run E&G Racing; a club which consists of a selection of race horse syndicates. E&G Racing provides the opportunity to experience the thrill of racehorse ownership without the expensive outlay of owning a horse outright.
Syndicates are put together for the carefully selected horses and trainers. There are currently three syndicates in operation and they are actively looking to increase the stable over the coming months and years. Two of the horses; Swendab (flat) and Solstice Star (hurdles), have both regularly appeared in the winners enclosure; an excellent start for the club.
E&G Racing would like to attract more syndicate members and required an aspiring website that clearly outlines the benefits of the club. The website needed to be easy to update with images of winning horses, new horses, owners and trainers with an attractive design and clear contact and call to action options.
The branding of the website incorporates the racing silks of the the club and the logo is instantly recognisable with the star used from the jockeys’ hat silk whilst being synonymous with the star qualities of the horses within the syndicates.
The website, as with all of our websites, uses a responsive design. This means that users out on the racecourse, at the stables or out and about can view the website on any smartphone or tablet whilst keeping the aesthetics of the design and it continues to be easy to view and navigate.
The racing community has strong links and are always on top of the latest news, form and conditions. The E&G Racing website includes its own news and links to social media accounts which help users get involved with plenty to share as an effective form of online promotion for the club as well as helping the site’s SEO (search engine optimisation)