We are pleased and proud to have been asked to create a rebrand for British Eventer; Izzy Taylor.
Through the process of creating a logo to be used across Team Taylor Eventing’s branding (vehilcles, website, clothing etc.) we thought that designing a shield was most appropriate. It reflected the fact that it had become apparent that Izzy’s success, recently announced 5th in The BE rankings, was supported by her invaluable team. Izzy, plus her trainers, support team, horses, owners staff, family and sponsors are all important in creating a great team. Thus the Team Taylor identity was adopted. Izzy is well known for wearing sky blue, making her instantly recognisable across the eventing circuit. Her new branding incorporates this symbolic colour and the creation of a powerful shield logo, reflecting the team ethos and focus of moving forwards.
Latest responsive design technology for a forward thinking sports team
To showcase the new branding, a new website has been designed and created so that the team and their followers can stay up to date with the latest news from Team Taylor. The modern site will enable the Team to easily add pages, content, images and news etc. via a PC, tablet or smartphone, which is vital as the nature of the Team takes them all over the country and abroad with additions and news to upload to the site as they go. Visitors to the site are equally likely to be viewing the site from various devices so it was important to use the latest technology in responsive website design to deliver clear, easy to navigate and visually appealing site, no matter which devices the user views from.
The calendar section of the site provides the Team with the opportunity to inform their followers where they’ll be competing and attending so they can keep up to date with their exciting journey. The news section integrates smoothly with Izzy and the Team’s active social media presence, providing a platform for more in depth news as well as a media section for all Team Taylor’s press appearances. There is also a gallery to capture all those successful horses and proud moments.
Team Taylor brand, website and more
As 2015 approaches, Team Taylor is entering a new and very exciting time with lots of positive changes and striving for success. Izzy Taylor and the Team look forward to soon be launching a new clothing range and much more, and thanks to their new rebrand and website, they will enjoy providing regular updates for their keen followers.
To view the site and follow Team Taylor’s success please visit the site here: http://www.teamtayloreventing.com/
If your equine business could benefit from a new website design, why not call us here at design4equine – we would love the opportunity to discuss your requirements and hopefully provide you with a solution that meets and indeed exceeds your expectations. Contact us here on 0845 262 0052 for more information.